SA Rewards programs

I was shopping for groceries this afternoon. I went to Spar to but for flavored water; I needed to stock up for my preferred drink. Got to the this till and the lady asked me if I had a Spar rewards card – in south Africa this is a card supermarkets use to incentivize customers for sopping on their shop – my response way -  nope **smiling**.  

I don’t have any supermarket rewards card because to me this is like an old way of collecting coupons. You buy for Rand’s and you get points to spend on your next purchase. This is the same as a R0.50c off coupon; the catch though is you have to spend more than R100 to get around R0.50c. Don’t get me wrong, I commend the this product; they ensure consumers keep on coming back to their shop to spend money for the consumer to accumulate more points so they can buy something of value tomorrow.

Earlier this week I signed up for ABSA rewards, where they promise rand value points for my purchases (card swipes). So it’s my first week on this thing and want to see how much money I would have accumulated by end of July 2015. I will pay R19 for subscribing to this reward system. What interested me was a promised of up to 5% rand value back on my card purchases at Sasol - I just want to see how much I’ll get back this month.

Anyway, I don’t see any value in these consumer reward systems. You can have a different opinion on this, that ok. I just don’t see how this will help me, on the other and these companies are making more whenever I buy from them with a hope of getting points back.

This brings me to the question that came up just before I got to write this post. Why would people prefer to spend R1000 and get something like 10 points back?

Big question my friend…. It doesn’t make any sense – right? To me for sure, it doesn’t

We’re so conditioned to believe that network marketing is a rip off but we fail to see that this is a 21^st century business that can help us to make a nice life living.

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-disclaimer: I'm not affiliated with any companies mentioned in this post or associated with them. The views contained in this post are my individual opinion.